The Insurance Marketplace Built for Agents

Quote More Shoppers. Write More Policies. Grow Your Agency.

SmartFinancial gives agents access to the consumers shopping for coverage in our insurance marketplace, so you spend your day quoting and writing instead of prospecting.

SmartFinancial by the numbers
#1
Fastest growing insurance marketing platform
1.5M
Consumers shopping our marketplace monthly
100%
Consent verified & TCPA compliant
10K+
Agents growing their agencies with us
<60 sec
Avg. time to first contact
How it works

How SmartFinancial Insurance Marketplace Works

1

Consumer Shops

A consumer actively looking for a quote comes to our marketplace and shares the details of what they need covered.

2

SmartMatch Finds Your Fit

Our SmartMatch system checks that the opportunity is real, then routes it to the right agent, matched on expertise, location, and the targeting filters you've set.

3

You Connect and Close

We connect you with the shopper right away, with their full profile in hand, so you can quote instead of qualify.

Sourcing

Data-Driven Sourcing = Better Prospects

Utilizing SEO, SEM, and AI technology, SmartFinancial invests hundreds of millions of dollars a year bringing consumers into the marketplace on behalf of our agent and carrier partners. SmartFinancial owns and generates traffic from some of the most powerful, top-rated consumer insurance properties online.

That investment means fewer wasted dials for you: consumers arrive already educated, already comparing real quotes, and already ready to talk.

Google, Bing, Facebook, YouTube, TikTok, Taboola, Yahoo
Platform

SmartFinancial Technology Platform

You set your own targeting filters and define the shoppers you want to quote, so marketplace access fits the way you want to grow. Use our CPA calculator and track conversion from quote to bind.

Custom targeting filters
Real-time budget controls
Precise prospect matching
CPA calculator
Quote-to-bind tracker
Prospect history in one dashboard
Delivery

Connect However You Sell Best

SmartFinancial delivers opportunities to you through your preferred method.

Agent reviewing prospect opportunities on a phone

Prospect Data

Marketplace shoppers delivered straight to your agency, with what you need to quote them: coverage details, contact information, and verified consent.

Learn More
Agent on a live transferred call

Live Call Transfers

We find insurance shoppers at home, at work, or on the go, speak with them to verify intent, and then transfer the call to your agency. Our inbound insurance calls come with a 100% contact rate and are guaranteed to want a quote.

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Why SmartFinancial

Why Agents Choose SmartFinancial

We work with agents the way a partner should: access to the shoppers in our marketplace, control over which ones you receive, and the reporting and support to turn quotes into written policies.

Quality

✓Real-Time Verified Consumers
✓100% Complete Consent Documentation
✓TCPA Compliant Sourcing
✓No Recycled or Resold Leads

Transparency

✓Real-Time Performance Data
✓ROI Tracking
✓Fair, Transparent Pricing
✓No Long-Term Contracts

Performance

✓AI-Optimized Matching
✓Continuous Algorithm Improvement
✓Dedicated Success Team
Inc. 5000 America's Fastest-Growing Private CompaniesDeloitteEY Entrepreneur Of The Year 2022 Award WinnerGreat Place To Work CertifiedBest Places to Work SoCal 2026WebAwardsHorizon Interactive AwardsOrange County Business Journal Best Places to Work 2022Top Work Places 2020 — The Orange County RegisterRover Best Dog-Friendly Companies 2021
Success stories

Real Results From Real Agents

Omar Kange
AAA Insurance

“I set our goals really high. I want to first build a book of business worth $10 million by the end of my third year.”

✓Investing $20K/Month in Leads
✓30–35% Close Ratio
✓Profitable & Happy with ROI
Read More →
Chris Smith
Farmers Insurance

“My SmartFinancial Account Manager wants to help me grow, so I feel like he's one of my staff, and more of a friend than a lead vendor. That's huge for me.”

✓$22K to $25K in Premiums from SmartFinancial Leads
✓40% Close Ratio with Calls
Read More →
Jon Aprile
State Farm Insurance

“I wasn't happy with my lead vendor so I tried SmartFinancial. Instantly, I knew the quality was better!”

✓25% Close Rate with SmartFinancial Leads
✓35–40% on SmartFinancial Transfer Calls
✓12th Year with State Farm
Read More →

More testimonials

★★★★★

“For my agency, SmartFinancial has made a huge difference; they provide individual dedicated service, and truly care about our results.”

— Gary M.
★★★★★

“SmartFinancial offers a lot of great insights into the market and keeps us on top of the pricing, so we always get the best deal and the best leads.”

— Kitt W.
★★★★★

“SmartFinancial has been a game changer for my agency's home and auto business. The leads are consistently strong, and I can clearly see the impact in our quote volume and new policies written.”

— Casey C.
★★★★★

“We have been working with SmartFinancial for a little over a month now and all I can say is wow! I would highly recommend SmartFinancial to anyone.”

— Josiah S.
★★★★★

“I enjoy the personal service with an individual representative. A colleague referred me to this company and I have been very pleased.”

— Kari E.
★★★★★

“Our service rep has been great to work with. The ease of use of the program was quite good.”

— David K.
Comparison

What Makes the SmartFinancial Insurance Marketplace Different?

Most lead companies buy traffic from someone else and resell the records. We built and own the marketplace consumers shop in, so the people you talk to came to compare coverage and asked for a quote.

SmartFinancial
Lead aggregators
Where consumers come from
✓Consumers come to our own marketplace to shop and compare coverage
Traffic bought from third parties and resold
What you get access to
✓The shoppers in our marketplace, matched to how you sell
A list of contact records
Consumer intent
✓Shoppers share coverage details because they want a quote
Intent unclear, unverified, or manufactured
Exclusivity
✓100% exclusive live transfers, sent to one agent only
Shared and resold to multiple agents
Speed to contact
✓Under 60 seconds on average
Hours or days after submission
Data age
✓Real time, nothing recycled or resold
Aged and recycled data in the mix
Consent & compliance
✓100% consent verified, TCPA compliant, SOC 2 Type 2
Inconsistent or incomplete documentation
Targeting control
✓Self-serve filters, geography, and real-time budget controls
Limited filters, changes by request
What gets measured
✓Quote-to-bind tracking and a CPA calculator built in
Records delivered and invoiced
Integrations
✓200+ CRM and lead management integrations
A handful of standard formats
The relationship
✓A growth partner with a dedicated account manager, transparent pricing, and no long-term contracts
A vendor with minimums, term commitments, and a ticket queue

Ready to Quote More Insurance Shoppers?

See what marketplace volume & pricing looks like in your area. No commitment required.